Being a business student in UCL Personal Statement

Being a business student in UCL - Personal Statement Example until it was not only my career aim, but had become a passion, and attaining a proper business degree is a drive towards attaining my passion – to run a successful business and make a difference with it. What interests me about business in general is the creative aspect of it, the competition it creates to strive to give the best of you and the sense of satisfaction when you see your business soar. To get an idea of exactly what kind of business I want to pursue, I left no opportunity unturned to get hands on experience and knowledge about varied types of businesses and their management. As it is difficult to do a full fledge job with the ongoing school work, I started working part time in many business related firms, to get real life experience of how businesses are run and managed. For this I worked as a full time trainee in a fashion business (TAA Albanus Limited, China) helped arrange a Fashion Show Exhibition for A/W 2011 and also worked in their sales, marketing, and data filing departments. Moreover, I started my own online retail business, worked day and night for it and earned around 34% profit through it, all this, without affecting my schoolwork. This experience not only gave a boost to my self-confidence, but also helped me manage unexpected problems and do SWOT analysis of different situations. I kept my options open and later did part time job as a waitress and cashier in different restaurants. Currently, I am working in a part time sales job in Hollister Co. All this experience, with more to come, when combined with a strong business degree would help me pursue the greater goal of running my own business. My enthusiasm to give my best in every field has helped me to be on the Honor Roll with distinction for three consecutive years of school, starting from grade 9. I also have the honor of scoring highest merit in my school in Mathematics 11 and Chemistry 11. I have actively participated in school clubs including the math club, biology club,

Kant Paper 2 Essay Example for Free

Kant Paper 2 Essay In this assignment you are going to present Kantian arguments against the taking of recreational drugs that are currently illegal in the U. S. , such as heroin, cocaine, and ecstasy. Do not discuss laws or illegality; just stick to the questions as they are written and number your answers. Use the following maxim: In order to maximize my pleasure, I will take recreational drugs whenever I feel like it. 1. Explain why this maxim is self-defeating, i. e. could not be imagined as a universal law for all rational beings. This should include what a world would look like in which all rational beings followed the maxim and why you could not achieve the purpose or end of the maxim in such a world. Kant thinks that we are not really in freedom if we are only looking for pleasure or desire and avoiding pains. By meeting our instinctive needs and become slaves of our desires and impulse. 2. Explain why following this maxim (i. e. taking recreational drugs) would interfere with your fulfilling imperfect duties to yourself and to other people. Imperfect duties are laxer duties, which means you will be free to choose what you want to do to promote yourself. We choose to exercise to get health but we can accord our ability to set the exercise schedule. Taking recreational drugs to maximize our pleasure can’t provide us any promotion to neither to ourselves nor to the society besides getting high temporary. It is a process do not need you do anything to yourself or to society except taking drugs. And if everyone are addict to bring by drugs their life will get worse because they find that they can get pleasure so easily. And finally people may stop doing anything to get pleasure because they already have. 3. Explain why following this maxim fails to treat yourself with respect. Kant believe that human being’s rational ability make us different and distinguish with animals. 4. Explain why following this maxim would likely lead you to fail to treat other people with respect. As usual, papers are to be typed, standard font, double-spaced and run @1,000 wds. (@4 pp. ). Do not present an introduction. Answer each question separately and number your answers appropriately.

A Study of Product Quality, Pricing, and Labeling & Packaging Essays

Businesses are responsible for the product they manufacture and distribute. This perspective will examine the ethical implications of product manufacturing concerning Product Quality, Pricing, and Labeling & Packaging. In this paper, we will discuss each of these topics and show how each aspect of manufacturing has it’s own set of factors. One of the first major aspects of product manufacturing is Product Quality. The responsibilities of a business are simple. Develop a low cost, high quality product that withstands the normal limitations of its use. Quality can be defined as doing the right thing, the right way, the first time, and every time. It is important this is understood from both the consumer and the business perspective. In short, the product will meet customer expectations, priced appropriately, and delivered as advertised. Within the business, producing a product the right way is the most effective, efficient, lowest cost, and most valuable way to produce quality results, the first, and every time. Product quality implies all standards are met, with minimal repercussions of poor quality, reducing the amount of rework and waste. Businesses developing products of poor quality are failing to do the right thing, or doing the right thing, the wrong way. In the case study I researched, H.B. Fullers, a St. Paul, Minnesota corporation, produces a shoemaker’s glue, called Resistol, which contains the neurotoxin called toluene . In South America, Fuller’s company makes a huge profit off this product, in large part due to the millions of street kids, called resitoleros , who sniff this glue daily. This poses a huge ethical dilemma. Does one continue to develop a product that is being used the incorrect and potentially unsa... ...roduct development to product placement, ethics plays an important role in the decision making process of a company. Ethics plays a large role in such a small aspect of a company’s product. Safety and Security, beginning with the packaging itself, is a moral obligation of any company. References Bauerlein, M. (n.d.). HB Fuller's Social Responsibility. Pangaea Publishing and Design for Nature & Peoples of the Earth. Retrieved from http://pangaea.org/street_children/latin/citypg1.htm DeColle, S. (2008). Why Wine is not Glue? The Unresolved Problem of Negative Screening in Socially Responsible Investing. Journal of Business Ethics. Journal of Business Ethics, 5(1), 121. Shaw, W. H. (2005). Business ethics (5th ed.). Belmont, CA: Thomson/Wadsworth. Velasquez, M. G. (2002). Business ethics: concepts and cases (5th ed.). Upper Saddle River, NJ: Prentiss Hall

Price Wars

Pricing is one of the most necessary factor a company must take Into consideration upon venturing into a selected Industry. This Is affected by different factors such as the manufacturing costs, marketing costs, legal mandates of the state, the competition, the condition of the industry and the quality of the product. Through this a company is capable of determining their profitability which then may determine how they can generating appropriate amount of income that will support their operation.This may, as well, serve as great strategic tool as this may help the many cope up with their competition through certain adjustments and employing different strategies. There are certain phenomena that may occur upon utilizing such in an Industry and one of those Is the price war. Price war is a market situation characterized by the cutting of prices of companies below their competitors prices. This may mainly occur on conditions wherein there is a very heavy competition present. In such sit uation, companies will do every strategy in order for them to overthrow competitors and have themselves obtain greater market share In the Industry.This, as well, Is done due to the stronger bargaining power of buyers due to the presence of substitute products. Companies may prefer to lower their prices in order for consumers to choose their products over their competitors'. I think, the environmental condition which will most likely trigger price war is when there Is recession in a country. I think, this Is the condition In which companies will be most likely be forced to adjust prices In order to keep up with the reduced purchasing power of their consumers.Another condition that I think would most likely trigger such phenomena is when a many is engaged in a new market or when a good is newly turned into a commodity. As an example is the smart phone Industry. During the first years of the industry, most smart phones are priced highly as It Is considered that time as a luxury to hav e such but as many companies discover ways on how to venture Into the industry and have gathered enough resources to support such venture, the supply for the said product becomes greater which then had the prices go down into how is it today.Aside from that, this, as well, have made such products a commodity which rather increased the demand for the said product. And speaking of technology, another triggering event may be the introduction of new technology that may allow a company to produce at a lower cost. This will allow the company to have their prices lower than their direct competitors but this will not result into an absolute advantage as such technology will eventually be revealed to other companies which will allow them to lower prices accordingly.This may, as well, result into a price war. Playing around with pricing may be one useful strategy for companies to operate ore efficiently but It must also be taken Into consideration that doing such against which pricing will be low enough that smaller companies can no longer cope up with and may have them go out of business as this will allow the bigger company to grab the market share left by the said business.An effective way to cope up with such is through determining if there really is a price war, as some only lower their prices for promotional purposes, and if there really is be sure to have sufficient resources to suffice such strategy and know when to stop and employ different strategy such as product differentiation.

Leadership: Ice Cream Division Essay

This document focuses on the Chattanooga Ice Cream Division case study developed by Carl Sloane. Leadership opportunities and action are defined based on the characters in the case study. Dysfunction is evaluated both from a team aspect and from the leadership role. Specific development activities are identified to help the individuals develop emotional intelligence. Finally, recommendations will be made to guide the team forward. Background Chattanooga Ice Cream is a division of Chattanooga Food Corporation which is a family-controlled business founded in 1936 (Sloane, 1997). The ice cream division is one of the largest regional maufacturers of ice cream in the United States. The company’s primary focus is mid-priced basic ice cream products. The ice cream division has been experiencing flat sales and a declining profitability over the past four years (Sloane, 1997). Competitors had shown success in recent years with premium and super-premium brands with â€Å"mix-in† ice cream flavors. The Chattanooga Food Corporation focused on leadership changes in an attempt to improve the ice cream division’s performance. In 1993, Charles Moore was promoted to head the division. The ice cream division also hired a new vice president of marketing to replace a 30 year veteran. Stephanie Krane was assigned to the division to upgrade the information systems and control function. In 1995, the original manufacturing plant in Chattanooga was closed to control costs. The management changes resulted in a disruption to the top level management team. Three of the seven members of the management team were new to their positions. Additionally, Charles’ leadership style was very different than his predecessor. The previous general manager had been with the business for many years and had numerous networks to gather information. He made important decisions alone and rarely felt the need to consult his management team. The Dysfunction The ice cream division sales continued to fall, and the company recently lost a significant customer to Sealtest. The announcement of this loss resulted in open criticism from virtually all team members. In the past, when issues arose and blaming between departments occurred Moore would not respond in hopes that the managers would quit complaining about each other. Moore believes in the value of group based decisions and liked to bring people together formally to share information, consult on decisions, and forge consensus (Sloane, 1997). Moore would rank high in collaboration using the Thomas Kilmann Conflict Mode Instrument (TKI). The TKI (2007) states that the â€Å"overuse of collaboration and consensual decision making sometimes represents a desire to minimize risk – by diffusing responsibility for a decision or by postponing action. The assessment goes on to state that a person with a high collaboration score may miss some cues that would indicate the presence of defensiveness, impatience, competitiveness, or conflicting interests. Moore appears to also favor the avoiding mode when conflict arises. Avoiders tend to hope that conflict goes away on its own. Moore has been avoiding conflict by not addressing the conflict when it arose. The DiSC Assessment is a tool to help an individual understand themselves and others. Based on the case study by Sloane (1997) Moore appears to be an S, which stands for steadiness. The S style prefers to work at a methodical pace and to focus on their tasks without interruption. They seek a calm, orderly structure where collaboration and group effort are valued (DiSC, 2008). People that have an S profile are demotivated in competitive environments, do not like being rushed into quick decisions, or having to be confrontational. These three traits of Charlie Moore have resulted in a lack of leadership through conflict and the inability to make a decision without collaboration time. As a leader, Moore has not displayed the four key principles to success according to Jack Welch in Winning (2005). These basic principles are mission and vision, candor, differentiation, and voice and dignity. First, Moore has not created a vision for the Ice Cream Division, and the division appears to be relatively isolated from the overall mission of the Chattanooga Food Corporation. According to Welch (2007), the mission tells where you are going and the values describe the behaviors that will get you there. Charlie Moore has been the General Manager for four years, yet it does not appear that he has determined how the Ice Cream Division can win in their current market, nor has he defined what winning means. The second principle is candor. Candor facilitates strong discussion. In the case of the Ice Cream Division team, it appears the team was displaying a lack of candor by not sharing critical information, or generating ideas which could result in a real debate. Part of candor is feedback. As a leader, it is critical to give feedback so each team member understands exactly what has to be done for improvement and where they stand in the organization (Welch, 2005). There are three main benefits of candor according to Welch (2005). First, candor gets people into the conversation. More ideas are generated and discussed, and all team members have the opportunity to contribute to generate the best ideas. Candor also increases speed since getting people into the conversation results in immediate debate and discussion which allows a well informed decision to be made. Speed is the second benefit of candor. Finally, candor cuts costs. Openly sharing information, positive and negative, results in a team that can quickly respond to issues that arise. Welch’s (2005) third principle focuses on differentiation. Differentiation is a way to manage people and business. The business side of differentiation focuses on how to beat the competition through strategy. The people portion requires a leader to identify the top 20 percent, middle 70 percent, and the bottom 10 percent of performers. The next step is to act on this evaluation. In the case of the Chattanooga Ice Cream Division, the bottom 10 percent would not know where they ranked or why. This problem ties back into candor. Without candid conversations regarding goals and performance, an employee has a reduced chance of success. Additionally, the lack of candid conversations does not give the individual an opportunity to improve their performance. Further, in this case study, goals for the team are not clear which does not enable people to be successful. The fourth principle is voice and dignity. Charles Moore has a management team that does have a voice, although they use the opportunity to lay blame and defend themselves rather than focus on solutions. Voice and dignity goes beyond the management team. According to Welch in Winning (2005), most people do not say anything because they feel they can’t and they haven’t been asked. Charles needs to understand the business from every rank and perspective as the company leader. He needs to get into the â€Å"trenches†. The only way to accomplish this is by enabling open, candid conversations throughout the organization. Developing a Team Developing a team takes time. This team has been together for four or more years with little to no achievement. The stage of introductions is past, but in reference to the Tuckman model (Tocci, JWI510, W6) the team is in the â€Å"forming† stages. Key attributes of this stage are an unclear mission and values, lack of trust, and lack of commitment. To start an open discussion regarding team dynamics each team member will complete a DiSC assessment and a 360 review. The 360 feedback will include their direct reports, people from within their functional area, people outside of their functional area, and every member of the leadership team. After the results have been compiled a coach will be assigned to each team member to review the results and to develop personal action plans. After these one-on-one sessions, Charlie should bring the team together to share the results of their DiSC assessment. The purpose of the session is to gain a better understanding of each team member in terms of how they prefer to work and why. Once the DiSC assessment is reviewed, each person will be asked to share the 2-3 personal development goals generated from their time with the coach. As the leader, Charles will start first and show his vulnerability. Sharing goals can help team members be accountable to each other. This enables informal peer to peer coaching to help everyone stay committed to the team. The DiSC assessment and the 360 degree feedback contribute to emotional ntelligence. Goleman (2000) defines emotional intelligence as the ability to manage ourselves and our relationships effectively. Both of these assessments enable each team member to become more self-aware of their emotions and the impact on their co-workers. Additionally, these tools give an accurate self-assessment of each person’s strengths and limitations. Once each team member understands how they are perceived and their personal DiSC style in relation to others they can begin to make focused improvements on their overall emotional intelligence. Goleman (2000) found that leaders with strengths in a critical mass of six or more emotional intelligence competencies were more effective than peers that did not have similar strengths. These exercises focus on the bottom of Lencioni’s (2002) pyramid, â€Å"Absence of Trust†. The team should encourage each other to be vulnerable and in turn, support the team members that do show vulnerability. Specific Recommendations for the Team Once the team has completed the DiSC and 360 degree feedback tools, the coaching, and the group sharing they are ready to transition their focus to the ability to run a successful business. At this point, the Ice Cream Division does not have a clear mission or vision. To start this process, the team will start a charter. First, the team must establish an overall mission by understanding the overarching mission of the company. In short, at the executive level, what does the team stand for? Focusing on mission development instead of solving the problem of lost business will allow the team to understand what actions they need to take to align the problem solution to the business strategy. According to Welch (2005) a mission answers the question: How do we intend to win in this business? Using guidance from Winning (Welch, 2005), the executive team may develop a mission statement that looks like this: The mission of the Chattanooga Ice Cream Division is to become the market leader in Ice cream sales due to our focus on exceptional taste, unique flavors, and our commitment to customers. Once the mission is established the team will begin to generate a charter. This charter will focus on specific activities required to achieve the mission and vision of the organization.

Slash and Burn Agriculture Explanation

Slash and Burn Agriculture Explanation Slash and burn agriculture is the process of cutting down the vegetation in a particular plot of land, setting fire to the remaining foliage, and using the ashes to provide nutrients to the soil for the  use of planting food crops. The cleared area following slash and burn, also known as swidden, is used for a relatively short period of time, and then left alone for a longer period of time so that vegetation can grow again. For this reason, this type of agriculture is also known as shifting cultivation. Steps to Slash and Burn Generally, the following steps are taken in slash and burn agriculture: Prepare the field by cutting down vegetation; plants that provide food or timber may be left standing.The downed vegetation is allowed to dry until just before the rainiest part of the year to ensure an effective burn.The plot of land is burned to remove vegetation, drive away pests, and provide a burst of nutrients for planting.Planting is done directly in the ashes left after the burn. Cultivation (the preparation of land for planting crops) on the plot is done for a few years  until the fertility of the formerly burned land is reduced. The plot is left alone for longer than it was cultivated, sometimes up to 10 or more years, to allow wild vegetation to grow on the plot of land. When vegetation has grown again, the slash and burn process may be repeated. Geography of Slash and Burn Agriculture Slash and burn agriculture is most often practiced in places where open land for farming is not readily available because of dense vegetation. These regions include central Africa, northern South America, and Southeast Asia. Such farming is typically done within grasslands and rainforests. Slash and burn is a method of agriculture primarily used by tribal communities for subsistence farming (farming to survive). Humans have practiced this method for about 12,000 years, ever since the transition known as the Neolithic Revolution- the time when humans stopped hunting and gathering and started to stay put and grow crops. Today, between 200 and 500 million people use slash and burn agriculture, roughly 7% of the world’s population. When done properly, slash and burn agriculture provides communities with a source of food and income. Slash and burn allows people to farm in places where it usually is not possible because of dense vegetation, soil infertility, low soil nutrient content, uncontrollable pests, or other reasons. Negative Aspects of Slash and Burn Many critics claim that slash and burn agriculture contributes to a number of persistent environmental problems. They include: Deforestation: When practiced by large populations, or when fields are not given sufficient time for vegetation to grow back, there is a temporary or permanent loss of forest cover.Erosion: When fields are slashed, burned, and cultivated next to each other in rapid succession, roots and temporary water storages are lost and unable to prevent nutrients from leaving the area permanently.Nutrient Loss: For the same reasons, fields may gradually lose the fertility they once had. The result may be desertification, a situation in which land becomes infertile and unable to support the growth of any kind.Biodiversity Loss: When plots of land area are cleared, the various plants and animals that lived there are swept away. If a particular area is the only one that holds a particular species, slashing and burning could result in extinction for that species. Because slash and burn agriculture is often practiced in tropical regions where biodiversity is extremely high, endangerment and extinctio n may be magnified. The negative aspects above are interconnected, and when one happens, typically another happens also. These issues may come about because of irresponsible practices of slash and burn agriculture by large numbers of people. Knowledge of the ecosystem of the area and agricultural skills may provide ways to practice slash and burn agriculture in restorative, sustainable ways.

Free Essays on Ramayana Summary

The Ramanaya Summary The Ramanaya begins with a divine plan for good to over power evil. Ravana the demon king of Lanka, had been granted immortality against gods and demons, and therefore his power and reign was out of control. Brahma asked Visnu to help by goping down to earth and allowing Dasratha to have sons, as Ravana had not been granted immortality against human, and so this became the only way to destroy him. Visnu told Dasaratha to distribute the payasam amongst his three wives, who in turn had four sons between them. The sons grew up. Rama and Laksmana, two of the sons performed a duty in the forest. For this duty they were granted marriage to the daughters of Janaka the King of Mithila. Rama married Sita, the eldest daughter. When the time came for Dasaratha to pass the kingdom to his son, Rama, the eldest, one of his wives got jealous that her son was not going to become King. She then developed a lot of tension within the house and asked Dasaratha to grant her the two wishes he had been promising her. The first wish was to banish Rama to the forest for 14 years, the second was to make her son King. Both wishes were granted out of Dharma. Bharata was crowned upon Dasaratha’s karma related death/ Bharat however had respect for his brother, and would not take the Kingdom, but Rama would not come back out of dharma, so Bharata managed the kingdom until Rama returned. In the forest Rama had received company in his wife, Sita and brother, Laksmana. Ravana’s sister, Surpanakha, came to Rama dwelling and asked him to marry her. He refused which angered her and so she told her brothers Ravana and Khara. Khara came to defend his sister’s honor and was subsequently killed, which of cours angered Ravana and was the beginning of their opposition to each other. Ravana sent a golden deer to the camp in the forest, Sita wanted its hide, so Ravana went to kill it, upon which time Ravana impersonated Ramas voice a... Free Essays on Ramayana Summary Free Essays on Ramayana Summary The Ramanaya Summary The Ramanaya begins with a divine plan for good to over power evil. Ravana the demon king of Lanka, had been granted immortality against gods and demons, and therefore his power and reign was out of control. Brahma asked Visnu to help by goping down to earth and allowing Dasratha to have sons, as Ravana had not been granted immortality against human, and so this became the only way to destroy him. Visnu told Dasaratha to distribute the payasam amongst his three wives, who in turn had four sons between them. The sons grew up. Rama and Laksmana, two of the sons performed a duty in the forest. For this duty they were granted marriage to the daughters of Janaka the King of Mithila. Rama married Sita, the eldest daughter. When the time came for Dasaratha to pass the kingdom to his son, Rama, the eldest, one of his wives got jealous that her son was not going to become King. She then developed a lot of tension within the house and asked Dasaratha to grant her the two wishes he had been promising her. The first wish was to banish Rama to the forest for 14 years, the second was to make her son King. Both wishes were granted out of Dharma. Bharata was crowned upon Dasaratha’s karma related death/ Bharat however had respect for his brother, and would not take the Kingdom, but Rama would not come back out of dharma, so Bharata managed the kingdom until Rama returned. In the forest Rama had received company in his wife, Sita and brother, Laksmana. Ravana’s sister, Surpanakha, came to Rama dwelling and asked him to marry her. He refused which angered her and so she told her brothers Ravana and Khara. Khara came to defend his sister’s honor and was subsequently killed, which of cours angered Ravana and was the beginning of their opposition to each other. Ravana sent a golden deer to the camp in the forest, Sita wanted its hide, so Ravana went to kill it, upon which time Ravana impersonated Ramas voice a...

Rhetorical Definition and Examples of Persuasion

Rhetorical Definition and Examples of Persuasion Persuasion is the use of appeals to reasons, values, beliefs, and emotions to convince a listener or reader to think or act in a particular way. Adjective: persuasive.  Aristotle defined rhetoric as the ability to discover the available means of persuasion in each of the three kinds of oratory: deliberative, judicial, and epideictic. Persuasive Writing Techniques 30 Topics for a Persuasive Essay or Speech40 Writing Topics: Argument and Persuasion ApologiaAppealArgument Artistic Proofs and Inartistic Proofs The Art of Persuasion, by John Quincy AdamsConfirmation BiasDefinitions of RhetoricDramatismExhortationHortatory DiscourseHow to Write an Effective Ad, by Ulysses G. ManningIdentificationKairosLogical ProofMotivated SequencePathos and Persuasion: The Validity of Emotional AppealsPhronesisPropagandaPropositionRhetorical MoveRogerian ArgumentSpin EtymologyFrom the Latin, to persuade The Art of Literary Persuasion Character [ethos] may almost be called the most effective means of persuasion.(Aristotle, Rhetoric)Oral delivery aims at persuasion and making the listener believe he has been converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded.(Johann Wolfgang von Goethe)[F]or the purposes of persuasion the art of speaking relies wholly on three things: the proof of our allegations, the winning of our hearers favors, and the rousing of their feelings to whatever impulse our case may require. (Cicero, De Oratore)There is nothing in the world like a persuasive speech to fuddle the mental apparatus and upset the convictions and debauch the emotions of an audience not practiced in the tricks and delusions of oratory. (Mark Twain, The Man That Corrupted Hadleyburg. Harpers Monthly, Dec. 1899)He who wants to persuade should put his trust not in the right argument, but in the right word. The power of sound has always been greater than the power of sense. (Jo seph Conrad, A Familiar Preface. The Collected Works of Joseph Conrad) The best way to persuade people is with your earsby listening to them. (attributed to Dean Rusk) The Persuasive Process   When we try to persuade, we use the arguments, images, and emotions most likely to appeal to the particular  audience  in front of us.  Rhetoricians  who teach the art of persuasion have always instructed their students to treat different audiences differently, to study their distinctive and peculiar commitments, sentiments, and beliefs. (Bryan Garsten,  Saving Persuasion: A Defense of Rhetoric and Judgment. Harvard University Press, 2006)  All language can in a sense be regarded as persuasive (cf., e.g., Miller 1980). However, in this context we limit the definition of persuasion to all linguistic behavior that attempts to either change the thinking or behavior of an audience, or to strengthen its beliefs, should the audience already agree. Yet the audiencesvisible and invisible, actual and implied, interlocutors and onlookersalso contribute to the process of persuasion. (Tuija Virtanen and  Helena Halmari, Persuasion Across Genres: Emerging Perspectives.  Persua sion Across Genres: A Linguistic Approach. John Benjamins, 2005)     Technology has made the audience a prominent feature in the persuasive process. Audiences play an active role in the co-creation of meaning. Persuaders use audience analysis to understand their audiences and adapt their messages. At the same time, technology makes it possible for audiences to circumvent the messages of persuaders and communicate directly with other audience members. In short, the audience for todays media is potentially large, anonymous, and able to circumvent the persuasive messages of producers. (Timothy A. Borchers, Persuasion the Media Age, 3rd ed. Waveland Press, 2013) Persuasion in Advertising The real  persuaders  are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders. (attributed to Eric Hoffer)If youre trying to  persuade  people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the  vernacular. (David Ogilvy,  Confessions of an Advertising Man, 1963)â€Å"VVs NoCoat campaign . . . did what all ads are supposed to do: create an anxiety relievable by purchase.†Ã‚  (David Foster Wallace,  Infinite Jest. Little Brown, 1996) Persuasion in Government [I]n a republican nation, whose citizens are to be led by reason and  persuasion, and not by force, the art of reasoning becomes of first importance. (Thomas Jefferson, 1824. Quoted by James L. Golden and Alan L. Golden in  Thomas Jefferson and the Rhetoric of Virtue. Rowman Littlefield, 2002) Men are not governed by justice, but by law or  persuasion. When they refuse to be governed by law or persuasion, they have to be governed by force or fraud, or both. (Lord Summerhays in  Misalliance  by George Bernard Shaw, 1910) The Lighter Side of Persuasion A man in  Phoenix calls his son in New York the day before Thanksgiving and says, I hate to ruin your day, but I have to tell you that your mother and I are divorcing; forty-five years of misery is enough. Pop, what are you talking about? the son screams.We cant stand the sight of each other any longer, the old man says. Were sick of each other, and Im sick of talking about this, so you call your sister in Chicago and tell her..Frantic, the son calls his sister, who explodes on the phone. Like heck theyre getting divorced, she shouts. Ill take care of this.She calls Phoenix immediately, and screams at her father, You are NOT getting divorced. Dont do a single thing until I get there. Im calling my brother back, and well both be there tomorrow. Until then, dont do a thing, DO YOU HEAR ME? and hangs up.The old man hangs up his phone and turns to his wife. Okay, he says, theyre coming for Thanksgiving and paying their own way.(Charles Smith, Just Plain Funny. RoseDog Books, 2012) Pronunciation: pur-ZWAY-shun

Developing an interactive secure website Research Paper

Developing an interactive secure website - Research Paper Example The extensive growth and use of the internet over the years have created and led to websites and web applications facing more threats and vulnerabilities each day. This has thus demonstrates the importance and emphasis developers and website administrators have put on web security. Web security does not only entail securing the web application only but also securing the web server and the web users as well. This article aims at explicating the various forms of threats, attacks and vulnerabilities that web applications, servers and users face.It will also show various methods of howto prevent, minimize and deal with security loopholes that attackers exploit. The importance of ensuring security of websites, web servers and the users cannot be underestimated (Braithwaite, 2002). Discussion There are various vulnerabilities that web applications and websites face. These threats range from security loopholes that are created during development, at the servers and at the user interfaces. T his discussion will mostly focus on the security of website application developed using PHP language and are SQL database driven. PHP functions Security Developing website applications using PHP is relatively easy since its syntax and semantics can easily and quickly be grasped. The buck though doesn’t stop here. It has the capability of performing diverse functions when its seamlessly and flawlessly working with HTML. The fact that it is open source and also works well with other open source tools and languages such as the MySQL database ad the Apache Server makes the most preferred web development languages for developers and very much targeted by hackers and malicious web users. Many developers, especially beginners ignore or forget the aspect of security (Shaw, 2001). It is worth noting here that even advanced developers sometimes write code that is vulnerable to attacks.PHP can work even if there are security loopholes in the coding. These loopholes are not hard to locat e in PHP and are what malicious web users look for. Although PHP offers some great features that can be used to minimize security vulnerabilities, it’s up to the developer to be able to utilize them (Braithwaite, 2002). Securing PHP applications entails limiting coding errors as much as possible. Common types of PHP security loopholes are: Error Reporting This is a PHP tool that allows diagnosis of errors and quick and easier fixing. It is also potential security vulnerability when no properly used such as when errors are publicly visible to users on-screen. It reveals a lot of information such as security loopholes in the code. Display_errors should be turned off or be appended a ‘0’ value so that errors cannot be viewed on-screen by users. If the Display_error is turned on or appended the ‘1’ value, errors will be displayed onscreen to users thus posing as a security threat that hackers can exploit. You can however opt to report errors by enabling log_errors. This is done by turning on log_errors and showing the location of the log using error_log. Register_Globals Writing PHP applications is made convenient and simpler by the use of Register_Globals. This although poses a great threat in terms of security. Register_Globals should therefore be always turned off. If turned on, users who are neither authenticated nor verified can inject variables in the application thus gaining administrative access to the application. A good example is where a user may append the value ‘?admin =1’ at the end of a page url and gain access to the sites administrative areas that might require a secure password. e.g. if(isset($_POST[‘pwd’]) && $_POST[‘pwd’] == â€Å"wxyz†) { $admin = TRUE; } If Register_Global is turned off, this kind of forced access cannot occur. Therefore, it is advisable to consider using predefined PHP variables such as $_POST, $_ENV, $_COOKIE, $_SERVER or $_GET to ensure tight se curity. Cross-Site Scripting (XSS) Hackers use this method to collect website’

The Urban Thought of Jane Jacobs Essay Example | Topics and Well Written Essays - 2000 words

The Urban Thought of Jane Jacobs - Essay Example These books presented an in dept look into the perspective urban economics, growth of open ended methods and the basic essentiality of dynamism in the thought process. In 1992 she published another book named Systems of Survival that looked into the aspects of political philosophy and the interpretation of political philosophies but here also the theme remained attached to the functionality of urbanization and development related to urbanization and its ultimate consequences. The method of Jane Jacobs is quite different from her contemporaries who indulge into the aspects of thought process related to the facet of urban planning. Her basic mode of operation is a combination of different subjects like sociology, journalism and literature here the ultimate result is a well written book the looks at the parameters of a city from the perspective of the street-corners or sidewalks. He is not a person whose perspective or notion about a city develops from the cushion and air conditioned chambered point of view but she is more of a down to earth person when it comes to determining the nature of a city with its vibe and day to day affairs. Jane Jacobs believes that the basic health of a city depends on several variables. According to belief a healthy city must be serendipitous, spontaneous, messy and organic in nature. But at the same time she indicates that the cities to be really healthy they must formulate a planning where there would be use of mixed lands and not just a compilation of concrete structures that have just office parks and business plazas. She believes that the city must have human diversity, a good economic infrastructure and should have an agricultural mode. There should not be only office structure that replace densely populated neighborhoods for city beautification or slum clearance but should be targeted towards redevelopment plan that focus on diversity and well being. In her words "it (cities) should be like itself. Every city has differences, from its history, from its site, and so on. These are important. One of the most dismal things is when you go to a city and it's like 12 others you've se en. That's not interesting, and it's not really truthful." (Steigerwald, 1) It should be remembered in this context that Jane Jacobs never had the luxury of professional training in city planning. In fact the only qualification she had was her diploma from high school. This is an extraordinary feat considering the fact that her radical ideas as published in The Death and Life of Great American Cities reveals the freshness of a mind that indulges deeply into the solution statements of deep rooted problems associated with city planning and improvement. Thus her ideas of the variables to make a city more livable became very popular among many segments of thinkers of the subject and few even started to consider her writing as fundamental as the Bible. However, it should be remembered that the popularity of Jacobs also depended on the activities that she was involved outside the parameters of writing books and her active participation with civic activism and New York protection wings made her yet more popular. It should also be noted that though she was born in S cranton, Pennsylvania she later moved to Toronto and lived there till her last breath. There is however an

Advantages And Disadvantages Of A Corporation Diversifying Essay

Advantages And Disadvantages Of A Corporation Diversifying Internationally - Essay Example Diversification may be used to refer to the variation between businesses within a company. This variation may be by products and/ or services. Diversification meaning varies across businesses, as what stands as diversification in one organization may not have significance in another. Thus, the definition of diversification is subjective. Nonetheless, business diversification may be in the dimension of cost leadership, production of commodity products, new product development, market leadership, strong brand names, high value added products, niche markets served, customers shared, advertisement emphasis, customer service emphasis and product design. Other dimensions may be emphasis on research and development, raw materials used, quality emphasis, distribution networks, company size. International diversification entails diversifying an investment portfolio across diverse geographic regions in order to lessen the overall peril and enhance returns on the portfolio. Corporations embrace international diversification by locating their operations in diverse nations and regions so as to reduce operational and business peril. There are three types of international diversification that is, related diversification, unrelated diversification and single product strategy. ... pany level tactic founded on a multibusiness model with the aim of increasing profitability through the use of common organizational capabilities to augment the performance of all the company’s business units. Firms that pursue this mode of diversification strategy are referred to as conglomerates, implying business organizations that function in numerous diverse industries. Advantages of international diversification Diversification and profit stability The assertions associating diversification on profit stability revolve around the portfolio concept, which holds that investing in diversified stock with non related profits may lower the precariousness of a corporation’s total gains. The idea of portfolio relates to product diversification, which may lower the variance of a company’s total profits. The reason is that the unpredictability of various profit schemes merged is nearly always less than the unpredictability of every profit stream independently, on cond ition that the profit streams are negatively related. Researches establish that product diversifiers actually enjoy higher profits than non diversifiers. The degree of risk reduction through unrelated diversification may exceed that which may be attained through related diversification. The reason is that unrelated diversification could lower industry specific systematic risk because it entails diversification across numerous industries. On the other hand, related diversification may not lower industry specific systematic risk happening within an industry. Industry specific systematic risks are the risks universal to all businesses in a certain industry (Kim, Hwang & Burgers, 1989, p 47). Rugman observed the same view, that geographical diversification through direct overseas investments evens out a

Government 2 Assignment Example | Topics and Well Written Essays - 750 words

Government 2 - Assignment Example They are called standing panels for they handle specific subjects e.g. Agriculture or Armed Services. Woodrow Wilson was right since when the committees of Congress are on, all members are involved in giving full attention to a specific issue and this carries the highest chance of giving better result. The majority party manages to control all the committees of the house by having more numbers in the house and in the committees. The party does so as to ensure that the party fulfils the goals it had for the administration. The policies that are practice by the United States include: treaties and alliances, the United Nations, nuclear weapons testing international trade, the defense budget and also foreign economic and military aid. The right of legation has always been respected as diplomats act as the proxies of their countries and respecting and ensuring their welfare maintains the important relations that exist between nations. This country will never be fully protected from terrorism as America hoses most of these terrorists who have infiltrated the country. However, if more vigilance and surveillance is done, terrorists might be kept at

Risk evaluation and calculation for a company. Importance of risk Essay

Risk evaluation and calculation for a company. Importance of risk evaluation while taking investment decisions - Essay Example In order to illustrate the complexities of risks involved, the subject of evaluation shall be a multinational company, principally located in an emerging Asian country, but producing an internationally marketed product. While the foreign firm boasts a fundamentally sound business, the fact that it involves investment in another country requires consideration of the various risks. A UK-based investment fund is considering investing in the Asian emerging market. It is considering SMCorp, a food and beverage company principally located in the Philippines. Its main product is the globally renowned San Miguel Beer which had won numerous prestigious international awards. SMCorp has expanded its operations abroad and established breweries located in China, Malaysia, and South America. The Philippine currency has an exchange rate of about PhP69:Â £1, within the past year varying between PhP73:Â £1 and PhP68:Â £1. SMCorp stock is sufficiently liquid and is a favourite among global funds that decide to invest in the Philippines, because of its excellent company fundamentals and steady rate of return. The company regularly declares a uniform stream of annual dividends and exhibits a strong cashflow pattern. Its stock price has a beta coefficient of 0.8. Its 52-week per-share figures are a high of PhP 61 and a low of PhP 38; it is currently at PhP 41. Being in the co nsumer food and beverage industry, demand for SMCorp’s products are consistent even during economic downturns, and sales are brisk locally and abroad. Risk, as applied to investments, is the probability of earning a return less than the expected return (Brigham, 1996). Investors are usually risk-averse; that is, investors will as much as possible try to avoid chances of earning below expected income, moreso chances of loss. Investors who do not assume more than the prevailing

Government 2 Assignment Example | Topics and Well Written Essays - 750 words

Government 2 - Assignment Example They are called standing panels for they handle specific subjects e.g. Agriculture or Armed Services. Woodrow Wilson was right since when the committees of Congress are on, all members are involved in giving full attention to a specific issue and this carries the highest chance of giving better result. The majority party manages to control all the committees of the house by having more numbers in the house and in the committees. The party does so as to ensure that the party fulfils the goals it had for the administration. The policies that are practice by the United States include: treaties and alliances, the United Nations, nuclear weapons testing international trade, the defense budget and also foreign economic and military aid. The right of legation has always been respected as diplomats act as the proxies of their countries and respecting and ensuring their welfare maintains the important relations that exist between nations. This country will never be fully protected from terrorism as America hoses most of these terrorists who have infiltrated the country. However, if more vigilance and surveillance is done, terrorists might be kept at

How do organiations deal with the complex issues affecting their Essay

How do organiations deal with the complex issues affecting their smooth running Discuss gendered organisations - Essay Example This discussion implies to understand impact of sociological constructs from a gender perspective in organizational contexts based on various researches and studies. It also explores methods adopted by organizations to deal with sociological implications of gender inequalities. Further, recommendations have been proposed with regards to promoting or enhancing women’s position in attaining professional status in the present and future contexts. Dawe’s (1970; p.214) explanation of sociology draws two distinct aspects, sociology of social systems and sociology of social actions both of which are of opposing nature but concerned with order and control of situations. These two sociological aspects contradict each other in terms of humanity, society and the interrelationships between human beings and society. Dawe (1970, p.214) stated, â€Å"the first asserts the paramount necessity, for societal and individual well-being, of external constraint; hence the notion of a social system ontologically and methodologically prior to its participants; on the other hand the second one reinforces the concept of autonomous man, able to realize his full potential and to create a truly human social order only when freed from external constraint.† Considering organisations as social systems, individual needs were integrated with organisational needs through various approaches that reinforced human relations (Morgan, 1998). Barna rd (1938) defined organisation as a system of consciously coordinated activities of two or more persons (Rainey, 2009; p.35). applying Dawe’s (1970) postulation on sociology of systems and sociology of actions to organisations, as defined by Barnard (1938), a clear link can be established on the influence that organisational actions can create on systems and vice versa. Organisations play a significant role in shaping the society in terms of gender, race, class, political power, economic status, sociocultural influence etc (Handel, 2003;

What is popular is not necessarily right Essay Example for Free

What is popular is not necessarily right Essay We are fortunate enough to live in the best democracy in the world. Our society is fantastically tolerant of the enormous diversity of cultures within it. Democracy is fundamentally about protecting minorities. It is not about enforcing the will of the majority on a law abiding, tax-paying minority: at its best that is bullying, at its worst fascism. The huntsmen are undoubtedly a minority. They are becoming persecuted by people who harbour the same sentiments as racists do about coloured people and homophobics about gays. The root cause of these feelings is simple- IGNORANCE. Tolerance and understanding come from education. Education must overcome the knee-jerk hatred exhibited by many anti-hunt lobbyists. The ignorance of most hunt protestors shines through their weak arguments. I do not hunt, it does not appeal to me enough to warrant the expense- both time and money. I can however see the attraction; comradeship, shared excitement, danger, tradition and a deep love of the countryside and animals. I know people who hunt. You only have to see them with their hounds and horses to know the real affection they have for animals. These are decent people, with families and not the faceless, Range Rover driving snobbish elite that the League Against Cruel Sports would have you believe. Hunting with hounds began because it is an effective way of controlling the population of a pest. It remains the most effective way of doing this. Those who advocate other methods are again showing their ignorance, Im afraid. Shooting. This is not as easy as it sounds. Foxes, we all know, are cunning. They have incredible senses of smell, hearing and sight. Their habits are largely unpredictable. This makes getting into a stable firing position without scaring the fox off very, very difficult. The fox is a small animal, making the humane target area (i. e. that which will kill it instantly) very small indeed. On a Stag its small enough, a fox is almost impossible to shoot cleanly. Trapping. Well it doesnt take much brainwork to see how cruel, indiscriminate and dangerous this is. Poison. Again, indiscriminate and painful for the animal affected. If you still do not approve- thats fine and healthy for society. Please think about the point I made at the start of this, unintentionally long, opinion: lets not persecute a small minority, who do not affect the majority of citizens, just because we dont like what they do. I do not like football, or the hooligans that follow it but I do not rant about banning it because at the end of the day it does not really affect me. By making a ban on fox hunting a manifesto pledge the Labour Party is seeking to deny a large minority their liberty and to destroy a proud community in return for short term political gains. I wonder how much influence the i 1 million, given to Labour by the Animal Political Lobby pressure group, bought? Quite a bit, I bet. Education and Tolerance are what I think is needed here.

Indivdual Differences In Pain Tolerance Psychology Essay

Indivdual Differences In Pain Tolerance Psychology Essay It is generally agreed that the perception of pain does not only depend on the noxious input, but also on a variety of psychological variables including an individuals emotional state. The amygdala is one area of the brain linked with the regulation of both emotion and pain (Lapate, Lee, Salomons, van Reekum, Grieschar Davidson, 2012). This region has also been implicated in trait aggression and the act of cursing. The current study aimed to expand on previous work looking into the hypoalgesic effect of swearing on pain (Stephens, Atkins and Kingston, 2009; Stephens Umland 2011) whilst also examining the role of trait aggression and gender. Participants consisted of 50 students from the University of Central Lancashire. They took part in two cold pressor task trials whilst either cursing or repeating the word chair. They also completed the Trait Aggression Questionnaire (Buss Perry, 1992). Physiological readings of heart rate and systolic/diastolic blood pressure were taken along with cold pressor latency. It was found that swearing had no impact on pain tolerance and there were no differences in physiological reading between any of the conditions. However, the results showed that both males and females who scored high on the trait aggression questionnaire could withstand the cold pressor task for longer than those low in trait aggression. Males also lasted longer on the cold pressor task than females across both the swearing and non-swearing conditions. The lack of findings with regards to swearing could be due to the manner in which participants were asked to curse. Despite this, the findings do support the idea that individual differences need to be taken into account when studying pain and when dealing with pain in the clinical population. Physical pain has been subject to vast amounts of research across various disciplines. From an evolutionary point of view, pain serves an important purpose. For example, it motivates action to escape or avoid noxious stimuli (Ploghaus, Tracey, Gati, Clare, Menon, Matthews, Nicholas Rawlins, 1999). The more that is discovered about the physiological and psychological processes involved in the perception of pain, the more complex it has become (Ogden, 2007). Traditionally, the main body of research into pain has been on the pharmacological control of pain and has been focused on the spinal cord processes of pain relief. As more is being learnt about the different types of pain modality systems it is becoming clearer that pharmacology is not the only way to manipulate these mechanisms (Villemure Bushnell, 2002). More recent evidence has been provided using neuroimaging as a means to further explore these mechanisms. Functional neuroimaging has shown that certain areas of the brain are activated when pain is experienced. These include the thalamus, somatosensory and prefrontal cortices and the anterior cingulate cortex (Ploghaus et al, 1999). However, recent research on pain has focussed more on the role that emotions play in pain regulation. The current view is of pain is much more multidimensional. This means the perception of pain does not necessarily depend on the level of noxious input; rather it is heavily influenced by many psychological variables (Wiech Tracey, 2009). The emotional dimension of pain is further supported by findings that show a large percentage of neurons in the medial thalamus that respond to noxious stimuli applied directly to the skin are changeable depending on the motivational and affective state of the animal (Price, 2002 cited in Wickens, 2009). Therefore it is necessary to study other areas of the brain in relation to pain. More and more research is showing that the amygdala may play an important role in the integration of affective regulation and pain perception (Lapate, Lee, Salomons, van Reekum, Grieschar Davidson, 2012). Using a combination of behavioural, physiological and neuroimaging methods (Lapate et al. (2012) demonstrated that both pain and emotion regulation are reflected in amygdala function. Other recent studies have also focused on the influence emotions have on pain. For example, Godinho,  Magnin,  Frot,  Perche   Garcia-Larrea (2006) demonstrated that empathy with other peoples suffering increased a participants own reported pain intensity. In addition, De Wied and Verbaten (2001) conducted a study looking at the effect positive and negative pictures would have on participants pain tolerance. They found that participants viewing the positive pictures prior to the task could withstand pain for longer than participants viewing the negative pictures before the task. With regards t o negative emotions it has been found that inducing anger or sadness (Rainville, Bao Chrà ©tien, 2005) or a depressed mood (Berna, Leknes, Holmes, Edwards, Goodwin Tracey, 2010) in healthy participants increases pain intensity and leads to individuals rating pain as more unpleasant than if these negative emotions had not been induced. Given that emotions are linked to the effects of pain, research has also explored the role they play in its regulation. For example recent research has looked at the effects of swearing on pain tolerance. The use of taboo words, or swearing, is a prominent yet understudied part of human language (Van Lancker Cummings, 1999) which is used across all cultures (Pinker, 2007). Swearing can be used as a means to express emotion, particularly negative. The primary meanings of offensive words are connotative (Jay Janschewitz, 2008) rather than denotative meaning they have an emotional feeling distinct from the actual meaning of the word. As soon as a child learns to speak, they learn to curse. Children learn that cursing is a form of coping with stress and it has been hypothesised that being punished for cursing as a child can lead to the words holding a negative emotional connotation for the user (Jay, King Duncan, 2006). Therefore it is important to explore how swear words effect emotions compared to normal language. It has been suggested that the connotations and denotations of words are actually processed and stored in different parts of the brain, with denotation being primarily dealt with in the neocortex of the left hemisphere and connotation being processed across connections between the neocortex and the limbic system in the right hemisphere (Pinker, 2007). Interestingly it appears that the neuropathology of swearing is distinct from the main language areas of the brain. This can be seen in cases of severely aphasic patients where cursing is done with almost perfect articulation in comparison to the patients disabilities in other areas of language and speech (Van Lancker Cummings, 1999). It has also been found that for patients suffering from coprolalia (the obscene linguistic outbursts of Gilles de la Tourettes syndrome) the symptoms are the same (although culturally specific taboos) in different languages which is evidence to support the act of cursing as having a neurobiological basis (Pinker, 2007). The amygdala has also been implicated in swearing with neuroimaging studies showing increased activation in this area of the brain on hearing/saying taboo words (Jay, 2000). However, despite swearing being common in both clinical and non-clinical populations, it is a relatively neglected area of study. This may be due partly to a universal negative reaction to profanity (Van Lancker Cummings, 1999). In particular it is surprising that swearing as a response to pain has received such little attention in the scientific community. To date there appears to be only two studies in the area of swearing as a response to pain, both of which were conducted by Dr Richard Stephens (Stephens, Atkins and Kingston, 2009Stephens, et al. 2009; Stephens Umland 2011).In the first of these studies Stephens et al. (2009) looked at swearing as a response to pain by asking participants to submerge their hand in freezing cold ice water (the cold pressor task). They hypothesised that swearing would be a maladaptive response to pain. In total 67 participants took part in a swearing and non-swearing trial. In the swearing trial they were asked to repeat a swear word they would use if in pain and in the non-swearing trial they were asked what word they could use for a table. Stephens took heart rate readings as well as using a perceived pain scale. In this study he found that swearing increased cold pressor latency (i.e. the time that they could keep their hand in the ice water), lowered pain perception and was accompanied by an incr eased heart rate. The increased heart rate is indicative of sympathetic nervous system activation, or the fight or flight response. As this study included both male and female participants the element of gender based differences in pain tolerance had to be considered. While this is a physical difference, the emotional effect of swearing for males compared to females could affect pain tolerance. The main gender difference with regard to pain tolerance found in Stephens et al.s (2009) study was that males could withstand the cold pressor task for longer than females. Women have been found to show greater sensitivity to experimentally induceds pain than men (Riley, Robinson, Wise, Myers Fillingim, 1998) although a review of studies conducted over the past ten years looking at pain and gender suggests that pain tolerance is the only measure in which there is significant difference between males and females during the cold pressor task (Racinea, Tousignant-La ¬Ã¢â‚¬Å¡ammec, Kloda, Dione, Dupuis Choinià ¨re, 2012). Other gender differences in the study by Stephens et al. (2009) were observed with females having a greater reduction in perceived pain and a greater increase in heart rate during the swearing condition. This could be due to gender differences in swearing. For example, it has been found that females perceive more power in swear words than males (Dewaele, 2004). It has also been found that although swearing frequency is similar across both genders, males tend to be more offensive than females (Jay Janschewitz, 2008). There have also been inconsistent results in studies looking at physiological responses to pain in men and women. Maixner and Humphrey (1993) found that women responded to pain with an increased heart rate, as shown in Stephens et al. (2009), and men responded to pain with an increase in blood pressure. However a more recent study conducted by alAbsi, Peterson and Wittmers (2002) found a relationship between blood pressure and pain perception only amongst their female participants whilst other studies have found no evidence of gender differences when looking at the blood pressure/pain relationship (Helfer McCubbin, 2001; Poudevigne, OConner Pasley, 2002). These gender differences could go some way to explain why swearing has the different effects on pain perception and physiological responses.In a second study conducted by Ste phens Umland (2011) replicated earlier findings in a second study on 71 participants. , most of the results from the first study were replicated. Participants were able to keep their hand in the cold water for longer if they were swearing, and heart rate was also increased. With regards toHowever, when they looked at gender differences they found males lasted longer during the cold pressor task than females as before but this time there was no dramatic change in heart rate for the female participants. One possible reason for swearing being an effective response to pain is that it could activate part of the brain known as the Rage Circuit. This is an evolutionary response in mammals which goes from part of the amygdala, through the hypothalamus then into the midbrain. It is like a sudden reflex response to pain or frustration. When this happens the rage circuit triggers the parts of the brain connected with negative emotion including words with a strong emotional connotation such as swearing (Pinker, 2007). Indeed, Stephens et al. (2009) suggested that swearing may be effective due to it inducing a negative emotion despite previous research suggesting that negative emotion actually decreases pain tolerance and increases pain perception (Berna et al., 2010; De Wied Verbaten, 2001; Rainville et al., 2005). It should be noted however that such research tends to consider the emotional state prior to the experience of pain rather than the emotional response to noxious stimuli (Rainvil le, Bao Chrà ©tien, 2005). Another explanation for the hypoalgesic effect of swearing could be the role of the amygdala in the fight or flight response. The central nucleus of the pathway projects to the hypothalamus which then triggers the sympathetic nervous system resulting in the fight or flight response of raised heart rate and blood pressure (Wickens, 2009). This response can be activated by a number of different stimuli; including pain and can increase pain tolerance and decrease the perception of pain. Further activation of the amygdala, such as through swearing, may increase physiological reactions further resulting in this mechanism being even more effective against pain. Negative emotions such as anxiety and depression have received a lot of attention in the field of pain research. It is becoming apparent that other negative emotions, such as anger, fear and aggression may also be involved in the perception of pain (Quartana, Bounds, Yoon, Goodin Burns, 2010). Aggression is one of the negative emotions that have been suggested to be linked to swearing (Stephens Umland, 2011). Many studies have been conducted in the past on whether pain elicits aggression, but there has been little research into whether aggression as a trait has an effect on pain tolerance and pain perception. In a study conducted by Seguin, Pihl, Boulerice, Tremblay Harden (1996) adolescent boys were asked to take part in a pain tolerance task assessed via finger pressure pain. Trait aggression was recorded as stable, unstable or no history. The results suggested that boys classed as unstable aggressors displayed the lowest pain tolerance, whereas boys classed as stable aggressors displayed the highest pain tolerance. Another study found that male participants who displayed higher levels and frequency of aggression could endure longer periods of pain compared to males with lower levels of aggression (Niel, Hunnicut-Ferguson, Reidy, Martines Zeichner, 2007). This seems to suggest that aggression does, in some way, play a role in pain tolerance. The main issue arising from these studies is that they only included male participants. A more recent study looking at a sample of both males and females found no significant relationship between pain tolerance and trait aggression once the mens conformity to a masculine gender role had been controlled for (Reidy, Dimmick, MacDonald, Zeichner, 2009). These conflicting results highlight the need for further research into the role of trait aggression in the experience of pain alongside the effects of swearing and including both male and female participants. The amygdala has already been mentioned in connection with pain modulation, swearing and emotion however it has also been linked with trait aggression. In a recent study 20 volunteers underwent brain scans which revealed a significant negative correlation between trait aggression and amygdala volume (Matthies, Rusch, Weber, Lieb, Phillipsen, Tuescher et al., 2012). Due to this and the previous inconclusive research into the role of trait aggression and pain, a high/low trait aggression condition will be included in the current study to see if there is any interaction between trait aggression and swearing during the cold pressor task. The main aim of the current study is to try and replicate the results found by Stephens et al. (2009; 2011). A cold pressor task will be used as the noxious stimuli with swearing, gender and trait aggression being compared with regards to cold pressor latency. Heart rate will be recorded as in Stephens et al. (2009; 2011) but the current study will also record systolic and diastolic blood pressure. These physiological responses were not measured in the original studies on swearing and pain and would provide more evidence that the sympathetic nervous system is activated to a greater degree whilst swearing as well as giving more insight into the blood pressure and pain relationship (Helfer McCubbin, 2001; Poudevigne, OConner Pasley, 2002). Based on previous research several hypotheses were generated. In line with the findings of Stephens et al. (2009; 2011) it is hypothesised that cold pressor latency will be longer in the swearing condition compared to the non-swearing condition for males and females. It is also expected that physiological responses (systolic/diastolic blood pressure and heart rate) will be higher in the swearing condition compared to the non-swearing condition. Additionally, males are expected to withstand the noxious stimulus (cold pressor task) for longer than females across the swearing and non-swearing conditions. In line with Stephens et al. (2009), but not Stephens Umland (2011) it is hypothesised that females will display a greater increase in heart rate (and therefore systolic and diastolic blood pressure) in the swearing condition in comparison to the males. HypothesisIn line with Stephens et al., (2009; 2011):Cold pressor latency will be longer in the swearing condition compared to the non-swearing condition for males and females.Systolic blood pressure will be higher in the swearing condition compared to the non-swearing condition for males and females.Diastolic blood pressure will be higher in the swearing condition compared to the non-swearing condition for males and females.Heart rate will be higher in the swearing condition compared to the non-swearing condition for males and females.Overall males will withstand the noxious stimulus (cold pressor task) for longer than females across the swearing and the non-swearing conditions.In line with Stephens et al., (2009), but not Stephens Umland (2011):Females will display a greater increase in heart rate (and therefore systolic and diastolic blood pressure) in the swearing condition in comparison to the males.Due to the inconclusive research into the role of trait aggression and pain tol erance no specific hypothesis will be generated for this variable. Instead it will be examined whether trait aggression will have any effect on systolic blood pressure, diastolic blood pressure, heart rate and cold pressor latency across the swearing and non-swearing conditions and also whether there are any gender differences. METHOD DESIGN A 2 x 2 x 2 mixed subjects design was employed for this study. The between subjects factors were gender (male/female) and trait aggression (high/low). The within factor was swearing with all participants taking part in both the swearing and the non-swearing condition. The order of conditions (swearing/non-swearing) was counterbalanced for each participant. The dependent variables measured were systolic blood pressure (mmHg), diastolic blood pressure (mmHg), heart rate (BPM) and cold pressor latency (length of time participants kept their hand in the cold water in seconds). The cold pressor task was employed as the painful stimulus. To avoid demand effects participants were not informed of the true nature of the task until they were debriefed. PARTICIPANTS The participants consisted of 50 students attending various courses at the University of Central Lancashire. They were recruited using both opportunity sampling and through the research participation pool where students receive credit for taking part in research. Participation was entirely voluntary. There were 25 females and 25 males with ages ranging from 18 to 44 years. Mean age was 23.4 years (SD = 5.71). Participants were screened for existing heart conditions, high/low blood pressure and circulatory problems. No participants were excluded from the study on the basis of this screening. MATERIALS Prior to taking part in the study, participants were given a brief sheet (see Appendix 1 for brief) and screened using a health screening questionnaire provided by the University of Central Lancashire (see Appendix 2 for Health Screening Questionnaire). For the Cold Pressor Task a bucket filled with a mixture of cold water and ice was used. Prior to each task a thermometer was used to check the temperature was 0 °C. For baseline readings and between tasks a bucket containing room temperature water (25  °C) was used. Physiological readings were obtained using a LifeSource ® UA-767 Plus machine which measures both blood pressure (systolic and diastolic) and heart rate. Trait aggression was measured using a trait aggression questionnaire (Buss Perry, 1992). This questionnaire consists of 29 items which participants rank on a likert scale of one to five with one being not at all like you and five being completely like you. Examples of statements are; Once in a while I cant control the urge to strike another person and I tell my friends openly when I disagree with them. Within the questionnaire are four subscales which measure verbal aggression, physical aggression, hostility and anger. For the purposes of this study the overall trait aggression score was used where a higher score on the questionnaire equals a higher level of trait aggression. The questionnaire has been shown to have good internal consistency (ÃŽÂ ± = .89) as well as test-retest reliability (r = .80; Buss Perry, 1992). (See Appendix 3 for Trait Aggression Questionnaire). After completing the aggression questionnaire participants were made fully aware of the nature of the study th rough the debrief (see Appendix 4 for debrief). PROCEDURE For the task students individually attended a research laboratory on campus at the University of Central Lancashire. They were informed that the study would be looking into physiological responses to the cold pressor task and asked to complete a health screening questionnaire. Following this participants were asked to make themselves comfortable whilst the blood pressure/heart rate cuff was placed around their non-dominant arm before submerging their dominant hand up to the wrist in a bucket of room temperature water for three minutes. At the end of the three minutes a baseline blood pressure and heart rate reading were recorded. Participants were then asked for what swear word they would use if they were to bang their thumb with a hammer and also what word they would use to describe a chair. Whilst repeating their chosen word for either cursing or chair, participants submerged their dominant hand in the cold water. They were given the instruction to keep their hand in the water unti l it became too uncomfortable or painful. A time limit of three minutes was imposed due to safety reasons and 11 participants reached the limit in one or both conditions. During the task, heart rate and blood pressure were recorded every 30 seconds. Once they removed their hand they were asked to submerge it back in the bucket of room temperature water for three minutes. Following this participants were asked to repeat the initial cold pressor task, this time repeating the chosen word not used in the first condition. Order of conditions was counter-balanced for all participants. Following both cold pressor tasks participants were asked to complete the aggression questionnaire before being fully debriefed. The trait aggression questionnaires were scored and then a median split performed. Possible trait aggression scores range from 29 145. Participants in this study scored from 49 113 with a median of 69.5. Trait aggression was then split into high or low, with high being equal to, or more than 69.5, (n25) and low being less than 69.5 (n25). The research was conducted with the approval of the ethics committee at the University of Central Lancashire The research was conducted with the approval of the ethics committee at the University of Central LancashireRESULTS For the purpose of analysis, averages were taken of the systolic, diastolic and heart rate readings for male and female participants with high and low trait aggression in each condition (swearing/non-swearing). Cold pressor latency was recorded in seconds. the trait aggression questionnaires were scored and then a median split performed. Possible trait aggression scores range from 29 145. Participants in this study scored from 49 113 with a median of 69.5. Trait aggression was then split into high or low, with high being equal to, or more than 69.5, (n25) and low being less than 69.5 (n25). (For raw data refer to Appendix 5) The effects of swearing/aggression on systolic blood pressure during the cold pressor task Systolic blood pressure (mmHg) was recorded during the cold pressor task. Table 1 shows the means and standard deviations of systolic blood pressure during the swearing and non-swearing conditions for high/low trait aggressive males and females. Table 1: Means (and standard deviations) of Systolic Blood Pressure (mmHg) across swearing/non-swearing conditions for high/low trait aggressive males/females. HIGH AGGRESSION LOW AGGRESSION TOTAL SWEARING MALE 125.24 (20.95) 129.21 (16.05) 127.15 (18.48) FEMALE 123.31 (12.45) 119.81 (11.65) 121.49 (11.92) TOTAL 124.31 (17.07) 124.32 (14.45) 124.32 (11.92) NON SWEARING MALE 121.45 (16.46) 129.48 (19.54) 125.30 (18.09) FEMALE 119.33 (13.77) 116.44 (11.28) 117.82 (12.36) TOTAL 120.43 (14.95) 122.70 (16.82) 121.56 (15.79) A 2 (trait aggression: high/low) x 2 (gender: male/female) x 2 (swearing/non-swearing) mixed subjects factorial ANOVA revealed no significant main effect of swearing condition on systolic blood pressure (F(1,46) = 1.57, p = 0.217, Eta ² = 0.033). There was a non-significant main effect of gender (F(1,46) = 2.95, p = 0.093, Eta ² = 0.060) and a non-significant main effect of trait aggression (F(1,46) = 0.13, p = 0.718, Eta ² = 0.003). In addition, the interaction between swearing and trait aggression showed no significance (F(1,46) = 0.29, p = 0.593, Eta ² = 0.006). The interaction between swearing and gender was non-significant (F(1,46) = 0.19, p = 0.662, Eta ² = 0.004) as was the interaction between gender and trait aggression (F(1,46) = 1.42, p = 0.240, Eta ² = 0.030). Overall there was no significant 3-way interaction between swearing, gender and trait aggression (F(1,46) = 0.16, p = 0.691, Eta ² = 0.003). (For analysis output on systolic blood pressure see Appendix 6). The Effect of swearing/aggression on diastolic blood pressure during the cold pressor task Diastolic blood pressure (mmHg) was recorded during the cold pressor task. Table 2 shows the means and standard deviations of diastolic blood pressure during the swearing and non-swearing conditions for high/low trait aggressive males and females. Table 2: Means (and standard deviations) of Diastolic Blood Pressure (mmHg) across swearing/non-swearing conditions for high/low trait aggressive males/females. HIGH AGGRESSION LOW AGGRESSION TOTAL SWEARING MALE 78.73 (17.66) 87.37 (12.75) 82.88 (15.81) FEMALE 85.63 (9.85) 79.50 (16.37) 82.44 (13.72) TOTAL 82.04 (14.58) 83.28 (14.99) 82.66 (14.65) NON SWEARING MALE 80.56 (13.05) 86.24 (13.05) 82.88 (15.81) FEMALE 85.21 (8.81) 85.74 (10.06) 85.49 (9.29) TOTAL 82.79 (11.24) 85.98 (11.78) 84.39 (11.51) A 2 (trait aggression: high/low) x 2 (gender: male/female) x 2 (swearing/non-swearing) mixed subjects factorial ANOVA revealed no significant main effect of swearing condition on diastolic blood pressure (F(1,46) = 0.65, p = 0.425, Eta ² = 0.014). There was a non-significant main effect of gender (F(1,46) = 0.07, p = 0.801, Eta ² = 0.001) and a non-significant main effect of trait aggression (F(1,46) = 0.48, p = 0.491, Eta ² = 0.010). In addition the interaction between swearing and trait aggression showed no significance (F(1,46) = 0.21, p = 0.651, Eta ² = 0.004). The interaction between swearing and gender was non-significant (F(1,46) = 0.40, p = 0.531, Eta ² = 0.009) as was the interaction between gender and trait aggression (F(1,46) = 2.51, p = 0.120, Eta ² = 0.030). Overall there was no significant 3-way interaction between swearing, gender and trait aggression (F(1,46) = 1.41, p = 0.241, Eta ² = 0.030). (For analysis output on diastolic blood pressure see Appendix 7). The Effect of swearing/aggression on heart rate during the cold pressor task Heart rate (BPM) was recorded during the cold pressor task. Table 3 shows the means and standard deviations of heart rate during the swearing and non-swearing conditions for high/low trait aggressive males and females. Table 3: Means (and standard deviations) of heart rate (bpm) across swearing/non-swearing conditions for high/low trait aggressive males/females. HIGH AGGRESSION LOW AGGRESSION TOTAL SWEARING MALE 83.79 (11.45) 81.93 (15.86) 82.90 (13.48) FEMALE 92.10 (16.79) 87.34 (16.14) 86.92 (16.29) TOTAL 87.78 (14.59) 84.74 (15.91) 86.26 (15.19) NON SWEARING MALE 84.57 (20.16) 84.91 (16.13) 84.73 (17.96) FEMALE 89.88 (12.40) 85.17 (16.42) 87.43 (14.53) TOTAL 87.12 (16.76) 85.04 (15.94) 86.08 (16.22) A 2 (trait aggression: high/low) x 2 (gender: male/female) x 2 (swearing/non-swearing) mixed subjects factorial ANOVA revealed no significant main effect of swearing condition on heart rate (F(1,46) = 0.01, p = 0.934, Eta ² = .000). There was a non-significant main effect of gender (F(1,46) = 1.40, p = 0.243, Eta ² = 0.030) and a non-significant main effect of trait aggression (F(1,46) = 0.46, p = 0.503, Eta ² = 0.010). In addition the interaction between swearing and trait aggression showed no significance (F(1,46) = 0.09, p = 0.770, Eta ² = 0.002). The interaction between swearing and gender was non-significant (F(1,46) = 1.14, p = 0.292, Eta ² = 0.024) as was the interaction between gender and trait aggression (F(1,46) = 0.24, p = 0.628, Eta ² = 0.005). Overall there was no significant 3-way interaction between swearing, gender and trait aggression (F(1,46) = 0.08, p = 0.780, Eta ² = 0.002). (For analysis output on heart rate see Appendix 8). The Effect of swearing/aggression on cold pressor latency during the cold pressor task Cold pressor latency (the length of time participants kept their hand in the ice water) was recorded in seconds. Table 4 shows the means and standard deviations of cold pressor

Bad Effect of Pro-Wrestling on on Teens and Adolscents Essay -- essays

The news that an eight-year-old boy had battered a school mate to death while re-enacting the US World Wrestling Federation TV series, came as a shock to all the parents. The tragedy consequently galvanized the people into reviewing their relations with the television set and set some limits on viewing of T.V. on their children. Four eight-year-old boys - Tom, Eric, William and James -did not come to school after lunch and dashed into a secluded place. Then they divided into two groups. While two of them , one from each side stood aside the other two got into a fight with blows and kicks on whatever parts of the body, Eric and James pounced on each other. Within seconds, James fell on the ground bleeding profusely through mouth and nose. But undeterred, Eric leaped on him again and counted till five-finally defeating his opponent. It was the last blow that James lay dead on the ground while the winning group laughing with pride. In the meantime Tom yelled to James to get up and fight but no avail. It then dawned to him that something amiss had happened. James was dead. Wrestling had caused blameless and innocent James to be dead. Watching professional wrestling on T.V. encourages aggressive behavior in adolescents. The teens search or look up to the mass media to see what makes a real man or a woman. The frequency of watching wrestling is directly linked to the behavior of teens. Also, the language and the violence used in it influences the teen males and females. Firstly, the teens look up to the mass media (the celebrities) to find the idol characteristics of a man or a woman and try to copy them. One common thing that I have noticed among my peers ,which many of you I am sure must have noticed too, that when asked in... ...hem to a dangerous path. By reading till the end of my thoughts, you must be convinced by now that watching professional wrestling on T.V. encourages aggressive behavior in teens. We all know that teenagers are easily influenced and molded into any shape, but if this tender mind is exposed to violence like wrestling, it starts to adopt and enact it. The more wrestling they watch, the more they are engaged in unacceptable behavior. Though, the debate over the influence of pro wrestling programming on teens is far from ending, we must guard what goes into our heart by way of our eyes, ears and brain, and review what we see on the TV. Bibliography DuRant, Robert H., PhD Department of Pediatrics, Brenner Children's Hospital, Winston-Salem, North Carolina- AUGUSTA FREE PRESS Wake forest University (research) Health Day News, Monday, August 7, 2006

Discrimination Worksheet Essay

†¢ What is discrimination? How is discrimination different from prejudice and stereotyping? Racial and Ethics Group 13th Edition by Richard T. Schafer defines discrimination as the denial of opportunities and equal rights to individuals and groups because of prejudice or for other arbitrary reasons. Discrimination is different from prejudice and stereotyping because discrimination is the act of excluding a group from some right, privilege, or service which is based upon some form of prejudice or stereotyping. Stereotyping is a generalization of a group of people from a certain race which is usually negative and a prejudice is a first impression of a person which is usually based off a stereotype. Discrimination is actual positive or negative actions towards a person or group based solely on their differences. An example would be an employer not hiring Hispanics because he does not like them. †¢ What are the causes of discrimination? Discrimination is caused by race, religion, gender, ethnicity; this can affect promotions, or even getting the job to begin with. Discrimination is often based on ignorance, fear and stereotypical viewpoints. There are many causes for discrimination. One of which is learned from behavior. If you grew up seeing discrimination practiced by your parents, you will probably follow the same mind-set and this will be passing on through generations and generations of families. Racism is the major cause of Discrimination. It creates a big gap between people the hate for minority groups and the action to oppress them. For example to deny a Hispanic family living in an all-White community. †¢ How is discrimination faced by one identity group (race, ethnicity, religious beliefs, gender, sexual orientation, age, or disability) the same as discrimination faced by another? How are they different? Discrimination at times is something one person cannot control such as age, race or even one’s disability. The similarities are that they are all suffering at the hands of insensitive and ignorant people. To be honest I really do not think there is an actual difference at all in the discrimination faced by one group versus another group. To me discrimination is discrimination. I do not see a difference with discrimination from one person to another person; the only difference is that person’s ethnicity. Someone may not like blacks over Hispanics but when it comes down to it and they had to choose let’s say for example an employment opportunity that person might go along with the black person. That one person might have just picked the black male over the Hispanic male because he does not like Mexicans and now that one person may think all Hispanics are Mexican.

Disease and Conditions of the Reproductive System

Unit Seven Workbook Assignment Chapter 12: Diseases and Conditions of the Reproductive System Assignment: For each scenario below, outline the appropriate patient teaching you would perform. First, review the â€Å"Guidelines for Patient-Teaching Exercises† found on page iv in the â€Å"Introduction†. 1. SYPHILIS A patient has been diagnosed with syphilis. The practice has printed instructions for patients diagnosed with this condition. The physician has instructed you to provide the patient with the printed information and to review it with her.How do you approach this patient-teaching opportunity? First, I would sit down with the patient and read the printed instructions to the patient. I would emphasize the importance of finishing the coarse of medication, even if the symptoms improve. I would also urge the patient to inform all sexual partners so they can also seek treatment if needed. I would also instruct the patient to avoid all risk factors for STDs. Finally, I would ask the patient if they have any questions. 2. ORCHITIS A young male patient has just been diagnosed with orchitis.The physician requests you provide the patient with the printed information concerning this condition. How do you approach this patient-teaching opportunity? ? First, I would sit down with the patient and read the printed instructions to the patient. I would emphasize the importance of finishing the entire coarse of antibiotics. Suggest comfort measures, such as scrotal support and the use of ice packs. Explain the importance of follow-up appointments for urologic care. Finally, I would ask the patient if they have any questions. 3.PREMENSTRUAL SYNDROME (PMS) A female patient complains of typical premenstrual syndrome symptoms. The office has printed information for patient teaching about this condition. The physician requests you to provide the information sheets to the patient and review them with her. How do you approach this patient-teaching opportunity? First , I would sit down with the patient and read the printed instructions to the patient. Inform the patient that women benefit from stress-reduction program or counseling to better cope with the symptoms.Assure th patient that 50% of menstruating women experience PMS in some form. Finally, ask the patient if they have any questions. 4. ENDOMETRIOSIS A young female patient has been complaining of intolerable menstrual cramps and other pelvic pain. The diagnosis of endometriosis has been made. The physician has written instructions for this condition. You are instructed to provide the patient with the printed material and review it with her. How do you approach this patient-teaching opportunity? ? First, I would sit down with the patient and read the printed instructions to the patient.I would review with the patient the issues surrounding the disease and that it can progress or even regress over time. Discuss treatment options such as: hormonal contraception or surgery. Also have the pa tient take and finish the prescribed medication. Finally, I would ask the patient if they have any questions. 5. PREECLAMPSIA (TOXEMIA) A pregnant patient has been experiencing elevated blood pressure and sudden weight gain. She has been diagnosed with preeclampsia. The physician has printed instructions for this condition.You are instructed to provide this information to the patient and her family. How do you approach this patient-teaching opportunity? I would teach the patient of early and regular prenatal care to monitor weight, blood pressure, and urinalysis. If the patient is pregnant and is considered at risk for eclampsia, teach the warning signs to report: sudden weight gain, edema, headache, and increased blood pressure. Early signs can be managed to help prevent hospitalization and the onset of complications. Finally, I would ask the patient if they have any questions.

History on football Essay

The history of American football can be traced to early versions of rugby football and association football. Both games have their origin in varieties of football played in Britain in the mid-19th century, in which a football is kicked at a goal and/or run over a line. American football resulted from several major divergences from rugby, most notably the rule changes instituted by Walter Camp, considered the â€Å"Father of American Football†. Among these important changes were the introduction of the line of scrimmage and of down-and-distance rules.[1][2][3] In the late 19th and early 20th centuries, gameplay developments by college coaches such as Eddie Cochems, Amos Alonzo Stagg, Knute Rockne, and Glenn â€Å"Pop† Warner helped take advantage of the newly introduced forward pass. The popularity of college football grew as it became the dominant version of the sport in the United States for the first half of the 20th century. Bowl games, a college football tradition, attracted a national audience for college teams. Boosted by fierce rivalries, college football still holds widespread appeal in the US. The origin of professional football can be traced back to 1892, with William â€Å"Pudge† Heffelfinger’s $500 contract to play in a game for the Allegheny Athletic Association against the Pittsburgh Athletic Club. In 1920 the American Professional Football Association was formed. This league changed its name to the National Football League (NFL) two years later, and eventually became the major league of American football. Primarily a sport of Midwestern industrial towns in the United States, professional football eventually became a national phenomenon. Football’s increasing popularity is usually traced to the 1958 NFL Championship Game, a contest that has been dubbed the â€Å"Greatest Game Ever Played†. A rival league to the NFL, the American Football League (AFL), began play in 1960; the pressure it put on the senior league led to a merger between the two leagues and the creation of the Super Bowl, which has become the most watched television event in the United States on an annual basis.[4]

Discussion Post Movie Review Example | Topics and Well Written Essays - 500 words

Discussion Post - Movie Review Example It is important to note and mention that he involves humor thus introducing comic relief ensuring the audience relaxes to engage during the presentation. Another advantage and merit is that David Gallo uses hands and gestures to make points clearer and show vigor during the presentation (Dunlap & Lowenthal, 2011). This is to mention that the use of body language enhances the ease of putting the message across thereby stressing on the important issues and points. In some instances, the speaker uses short sentences which in conventional knowledge are used to portray tension. Thus, the fact that David Gallo uses short sentences at the end of the presentation is akin to introducing tension or some sort of edginess in the presentation. In all fairness and respect, the use of short sentences is a short coming of the presentation. Similarly, there is less use of rhetoric questions in the presentation which means that the presentation translates to a monologue. Thus, few uses of rhetoric que stions reduces the presentation to a one man show. From the outset, it is notable that he uses a fast paced approach of talking in his speech. This is so because one easily notes that he speaks in a relative fast pace. It is important to note and mention that the voice of Sir Ken Robinson is commanding and authoritative in a way and manner. In terms of his use of stage, he does not move around the stage and instead stands in one place. This is to say that he does not engage the whole audience effectively. Secondly, he maintains eye contact with the audience thus improving the appeal of the audience and attract their attention. Equally interesting in the presentation of the speaker is that he maintains facial expression which are used to mean and imply different things. For instance, during the times of humor, he contorts his face in a friendly way therefore engaging the audience during the light moments. On the other hand, this presentation is non-interactive because the speaker