The Advertisement by Cordaid Assignment Example | Topics and Well Written Essays - 1000 words

The Advertisement by Cordaid - subsidization ExampleThe researcher states that the advertisement by Cordaid provides food for thought for e really unity of us. It consults the fact that firearm we indulge in the luxuries, there atomic number 18 community literally dying of not getting the basal human needs. A very emotional appeal is used in the advertisement to make people pause and think with a broader perspective. It, in fact, has become very necessary for people to see out of doors their secluded comfort zone and take in to account the people who are barely qualification it. The fact that almost half the world which is over three billion people are alive on less than $ 2.50 a day is reason enough to do that. The advertisement has a very mocking feel to it as well. The models are shown present like any top model in Vogue selling outrageously expensive products. The use of irony to plea for aid while posing like a high profile fashion shoot, is in fact, a satire on the commercialism of the branded products. The ad is cashing and drawing on the guilt of the wealthy and affluent for the donations. This ad is used to upraise the feeling of guilt in the wealthy next time they choose to brand shop. So distinctly the target market is people who are capable to donate and contribute towards the greater good of eradicating poverty. The ultimate message of the advertisement is amply conveyed through the effective and relevant illustration and captions. The visual comparisons of the price of one luxury item with the price of the provision of a basic and simple human need are clearly depicting that it takes a lot less to support a poverty-stricken person than to authorize in a worldly luxurious item. The feel of the advertisement is quite depressing. The backdrop of a un-habitat and shabby, good-for-nothing and dry desert is creating a very depressing ambiance which was obviously the need of an advertisement hint people to contribute and extend a helping hand to the poor. The visuals of the advertisement are working to reflect poverty at its extreme. The look of the mal-nutrition-ed model in a humble setting subtly and sincerely portrays the innumerable human beings greatly relying on us for their basic needs.